1. Update content.
Create and maintain actual content on your Web site. If you’re trying to sell
something, it helps if you have articles and information about it. If you’re providing information, make sure that you have more than just lists of links for your customers to browse. Having high quality content that is updated regularly will keep
your customers coming back.
2. Write and send a newsletter regularly.
Newsletters remind your customers that your site is still there. E-mail is easy for
your readers to send on to their friends, thus increasing your potential customer base.
3. Post to related newsgroups.
Groups like Yahoo groups, Google groups or the About forums have many topics, there is sure to be one related to your nWeb site.
4. Post to related mailing lists.
Just like the newsgroups, you should find
related lists and get involved with them.
You can find lists at www.topica.com and
www.list-universe.com.
5. Run a contest.
Contests get people interested in your site. Be sure to include an official rules page, and you’ll want to find out if there are any rules in your state our country regarding contests.
6. Invite a guest speaker to your site.
If there is someone in your field who is fairly prestigious, ask them if they might
come and chat with your readers. If you have a chat room, you can hold the event
there. If they don’t want to chat, perhaps they would be willing to write a short note for your site.
7. Advertise online and off.
Banner ads and text links are important, but offline advertising works too. Radio ads, ads in trade journals and so on all helpm to generate interest in your site.
8. Give away free items.
Purchase things like pens or stress balls with your Web site name and URL on them and give them away to your customers.
9. Copy winners.
If there are sites in your topic area that already get lots of hits, visit them to see what they do that is different from your site. If possible, mimic what they do to
add the same value on your site.
10. Watch your page views.
Use your site tracking software to stay informed with what is working and what
isn’t. It doesn’t do any good to purchase a new ad and then never determine if it
actually worked.
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